UK Launch - London Toy Fair January 2007
Gelli Baff was successfully launched in the UK at the Toy Fair in 2007, and within its first year was awarded the prestigious gift of the year award by EMAP (the organisers of Autumn and Spring Fairs).
Since the launch the Gelli Baff idea has evolved within numerous different industries:
Toy Industry:
Currently in Tesco’s Spring/Summer range with this being Gelli Baff’s ninth consecutive season since our 2007 launch. Our counter top version – Gelli Play is also ranged in Tesco’s, sitting alongside the standard Gelli Baff (Tesco are the UK’s largest retailer)
It has also been continuously ranged by Toys R Us, Smyths Toys, The Entertainer, Play.com & Amazon from launch as well as thousands of independents throughout the UK. Awarded ‘Gift Of The Year’ in its 2007 launch year!
Educational Industry:
Gelli Baff has been re-branded as “Messy Play” for the educational industry. Messy Play is a fantastic ‘sensory play’ product for kids within schools/nurseries etc. Teachers love it because, no matter how much mess children make with Messy Play, it cleans up easily, it doesn’t stain carpets, kids or clothes, is completely safe as well as being biodegradable!
Messy Play has been continuously ranged with every major UK educational supplier since 2007, suppliers include Asco, Findel & TTS Group etc.
Beauty Industry:
Our adult G Spa range has enjoyed continued success within literally thousands of beauty salons, chemists etc throughout the UK since mid 2008.
Australian Launch – March 2009
March 2009. Ranged without exception in every major retailer within Australia including, Toys R Us, Big W, Kmart, Target, Woolworths and Toyworld etc. Distributed in Aus & NZ by Modern Brands.
Click here to read more about the Australia launch
US Launch – Spinmaster
In 2012 Spin Master has now launched Squishy Baff in the US & Canadian markets. Backed by a huge TV & marketing campaign. Squishy Baff is currently sold as follows:
3,000+ US Walmart stores
End cap with TV in all all stores (Click here to view)
10+ boxes per day has been achieved via the end cap
Gelli Baff attracted huge media attention eg ABC news who aired the uses of Gelli Baff on their primetime ‘Good Morning America’ show. It also attracted interest from numerous major US retailers whom will be ranging Gelli Baff in the coming months.
Click Here to read more about the US launch
Moshi Monsters meets Gelli Baff 2012
January 2012 saw the release of Moshi Goo! Based on the world’s fastest growing kids online game Moshi Monsters.
Moshi Goo includes an exclusive "Green Goo Moshling" in every pack, and contains enough goo for two baths.
UK Launch - London Toy Fair January 2007
Gelli Baff was successfully launched in the UK at the Toy Fair in 2007, and within its first year was awarded the prestigious gift of the year award by EMAP (the organisers of Autumn and Spring Fairs).
Since the launch the Gelli Baff idea has evolved within numerous different industries:
Toy Industry:
Currently in Tesco’s Spring/Summer range with this being Gelli Baff’s ninth consecutive season since our 2007 launch. Our counter top version – Gelli Play is also ranged in Tesco’s, sitting alongside the standard Gelli Baff (Tesco are the UK’s largest retailer)
It has also been continuously ranged by Toys R Us, Smyths Toys, The Entertainer, Play.com & Amazon from launch as well as thousands of independents throughout the UK. Awarded ‘Gift Of The Year’ in its 2007 launch year!
Educational Industry:
Gelli Baff has been re-branded as “Messy Play” for the educational industry. Messy Play is a fantastic ‘sensory play’ product for kids within schools/nurseries etc. Teachers love it because, no matter how much mess children make with Messy Play, it cleans up easily, it doesn’t stain carpets, kids or clothes, is completely safe as well as being biodegradable!
Messy Play has been continuously ranged with every major UK educational supplier since 2007, suppliers include Asco, Findel & TTS Group etc.
Beauty Industry:
Our adult G Spa range has enjoyed continued success within literally thousands of beauty salons, chemists etc throughout the UK since mid 2008.
Australian Launch – March 2009
March 2009. Ranged without exception in every major retailer within Australia including, Toys R Us, Big W, Kmart, Target, Woolworths and Toyworld etc. Distributed in Aus & NZ by Modern Brands.
Click here to read more about the Australia launch
US Launch – Spinmaster
In 2012 Spin Master has now launched Squishy Baff in the US & Canadian markets. Backed by a huge TV & marketing campaign. Squishy Baff is currently sold as follows:
Gelli Baff attracted huge media attention eg ABC news who aired the uses of Gelli Baff on their primetime ‘Good Morning America’ show. It also attracted interest from numerous major US retailers whom will be ranging Gelli Baff in the coming months.
Click Here to read more about the US launch
Moshi Monsters meets Gelli Baff 2012
January 2012 saw the release of Moshi Goo! Based on the world’s fastest growing kids online game Moshi Monsters. Moshi Goo includes an exclusive "Green Goo Moshling" in every pack, and contains enough goo for two baths.